Est. July 2026
ABOUT
US
Broohood launched in July 2026 with one idea — Indian streetwear deserves better cotton and more character. No warehouse. No investors. Just two people, a conviction, and a WhatsApp group.
What We Believe
Wear it.
Own it.
Mean it.
We make tees that don't scream for attention — they earn it. Plain enough to pair with anything. Distinct enough to be remembered. Whether it's acid-washed to look lived-in or backprinted with something that actually means something — every Broohood piece is made to be worn, not just bought.
We're two people right now. We source our blanks carefully, handle everything in-house, and pack orders ourselves. That means slower drops, limited quantities, and real accountability — and that's exactly how we like it.
2
Founders
July '26
Launch month
100%
Cotton, always
All IN
We ship everywhere
What Drives Us
Our Values
Crafted Cotton
Every tee starts with 100% ring-spun cotton. We obsess over weight, weave and finish before a single stitch goes in.
Limited Drops
No endless restocks. Each colorway drops in limited quantity — exclusivity isn't a gimmick, it's respect for the craft.
Ship All India
From Srinagar to Kanyakumari. Every order packed like it's going to a friend — bubble-wrapped, sticker-sealed, trackable.
WhatsApp First
Got a question? Slide into our WhatsApp. Real humans, real replies — no ticket systems, no bots, no waiting.
Worn with Pride
Fresh off the launch — but the tees have already been spotted at college fests, rooftops and everyday streets.
Just Started
We launched in July 2026. Everything you see is day one energy. The best drops are still being made.
How It Started
The Story So Far
Early 2026
Two friends frustrated with the Indian streetwear market — too many fast fashion brands, no soul. The idea of Broohood is born over a phone call.
June 2026
First samples arrive. Acid-wash test on 3 tees. It looks exactly the way we imagined. We know it's real.
July 2026 ← We Are Here
Broohood launches. The site goes live. First drop available now — plain, backprinted and acid-wash. Limited units. Real cotton.
Coming Soon
More colorways, more prints, more drops. The best of Broohood hasn't happened yet.
Day One Energy
Be part of the first drop.
You're here early. That means something. Browse what's available and grab it before it's gone.